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You get on an elevator at the 1st floor and you’re headed to the 7th. You have about 30 seconds (depending on the speed of the elevator) with the person standing next to you. They ask you ‘what do you do’. You pause, think about the best way to explain
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Monthly Archives: January 2008
Brand new office furniture + Great service = In your office
Now, this is not our normal blog but I feel it needs to be written. So often we hear people complaining about the poor service, or the lack of organization in companies. I’ve experienced it too. But, in the last month, I have experienced one of the overall best customer service and
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Top 10 Things that the customer wants in B2B
We are an egocentric country. We always want the newest thing. The best products. And products that are going to improve our status, our career level or our monetary gain. Now this behavior is not limited to one area of our life, it is in everything that we do, from
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Talking logo: What do you really do for a living?
Most people, if asked this question, will tell you the industry or the company that they work for. This gives the asker little to no information about what you really do. It also has zero marketing value. So, time to create your talking logo. You want to have an answer
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Fishing without bait
No one ever goes fishing without bait. Why? Because they would never catch any fish. It’s the same for Marketing and Sales. No one wants to meet your sales people. Really, they don’t. So, why would you use your Marketing offer as “Free consultation with one of our sales guys!”
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Receive a free “21 Point Inspection” when you get your oil changed
If you’ve ever taken your car to get service done and seen one of these signs, you are reading their ‘marketing’. And, it is one of the strongest marketing tools a service department can have. Why? Because they are providing a service FREE to you that has a high value.
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Why do you do what you do?
Confusing tagline? Confusing topic. Really, think long and hard about it. Why do you do what you do? There is a reason that you chose to start your business (other than money of course…). What was it? Has it been lost in the piles of papers on your desk,
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Just like an apple, you’ll fall to pieces without a strong core
“Nothing feels as good as being regular” – Coffee bar in Washington “Your pane is our passion” – Window installers in Kansas I’m sure that you have all heard slogans like these. They make you laugh or smile, you sometimes look twice to make sure you read right, and sometimes
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Seth Godin Meatball Sundae Book Tour
TOMORROW!! January 22nd (2pm EST) Hear Seth Godin, Tim Ferriss, Chris Anderson and John Jantsch Reveal the One Thing That Will Make or Break Your Marketing Efforts in 2008 http://authorteleseminars.com/meatballsundae.html What’s the number one question that business owners like you ask when it comes to marketing and sales? How to
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Business – Everyone should have a perfect day.
In business, it is so often that we get overwhelmed with the everyday that we forget to actually enjoy what we are doing. Everyone knows what a perfect day would be outside of work (to each their own..). But, what about your perfect at work day? If you don’t know
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