Consulting

HandshakeTornado Marketing will give you an outsider’s perspective and an insider’s experience of how to give your business strategic focus and build your marketing plans. Good marketing is effective marketing. We look at every project systematically. Whether we`re doing an event or a brochure, we think through the entire process to make sure that everyone understands their part and the expected results.

You know what they say — “Failing to Plan is Planning to Fail.” We’ll help you sharpen up your strategic business plans and map them to a realistic, action-oriented marketing plan. We focus on those areas where you’ll get the most “bang for the buck” and make sure that every plan can be realistically carried out in the alotted time.

A big part of our planning is making sure that sales is aware of the plans and has tools in place to take the lead and turn it into a closeable deal — and if not, marketing has a strategy in place to keep the nurture process going until the timing is right.

In addition to annual or bi-annual marketing planning, we can craft plans to take advantage of partner coop dollars or to request special funding from partner organizations.