On Page Search Engine Optimization (SEO)

As I mentioned in a prior post, search engine optimization (SEO) consists of three steps.

  1. First, you have to find the right keyword phrases to target.
  2. Second, you have to optimize the pages on your website.
  3. Finally, you have to get back links from other relevant sites (this is by far the most time consuming part of SEO)

Let's say you've done keyword research and you know that a great term for you is "hops poisoning in dogs." How would you optimize your page to make sure that you are found for "hops poisoning in dogs?"

  1. Put keywords in Page Title. (Hops poisoning in dogs)
  2. Put keywords in Page URL. http://www.tornado-marketing.com/index.php/hops-poisoning-in-dogs/
  3. Put keywords in Meta Data. Keywords less is more. Description - put in your keywords, but primarily focus on appealing to human readers.
  4. Put keywords in your H1, H2 (these are heading types) and anchor (hyperlink) text.
  5. Use keywords in the page content.

On Page Search Engine Optimization

As you can see I actually did optimize on this term. When I first wrote the blog post, Blog. You Just Might Save a Life. I was on the first page on both Bing and Google for weeks! Search engines love fresh, juicy new content!

BUT...on page SEO is not enough :-(

Since I only wrote one post about this subject, I haven't built any back links, and my site doesn't really have anything to do with dogs, over time my SEO star power has faded for this search term. That's why it's important to do all three steps -- not just the on page optimization. If you need help with all three steps of SEO, I have a great team in place, ready to help. Just shoot me an email - amachina@tornadomktg.com.

Any other on page SEO tips that you'd like to share? Tell us please!

Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, a Madison WI marketing consulting firm. Adrianne has spent over 20 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you'll differentiate from your competitors; consistently draw in your best prospects; and close more deals.

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