Many businesses struggle to create consistency in their marketing because they don’t have a marketing machine that will produce leads or identify warm prospects at will. Consulting companies in particular are vulnerable to variability in project work – especially in the beginning – but even larger companies can never put their guard down. You can’t put expensive consultants and programmers on the shelf and wait for the economy to pick up next year. Cash flow typically evens out once you have systems in place. Systems help predict cash flow, resource gaps, and find areas of opportunity.